We make
Extraordinary
Wheels
Life’s short
Don’t waste it riding ordinary
HAND MADE IN THE UK SINCE 007
Not just another “proudly designed in” wheel brand
Why Spin On These Wheels?
NO COMPROMISE ON QUALITY
We use only top end materials in the construction of our wheels. And an old bloke who cares a lot about the stuff he makes.
EFFORTLESS SPEED
Our wheels give you a swiftness to exceed your expectations.
ALL WEATHER GRIP
Stick to the road like a super glued limpet.
DIRECT PRICING
No middlemen. No distributors. No sales people. No big bucks marketing machine. Just maker to rider direct pricing.
WHAT MAKES THESE WHEELS SO FLIPPIN’ GOOD?
FULL FAT BOY RIM
FEEL THE WIDTH & EMBRACE THE COMFORT
As one of the original pioneers of fat & wide rim profiles, the 100% structurally engineered carbon fibre Revolution Series Rim sends our Fat Boy wheels next level. Exceptionally strong, stiff & light. Aero-optimised for 25-28 mm tyres that float over rough road surfaces thanks to ultra low pressures. Add fatter rubber still for exceptional off-road adventure. Internal widths are 21mm. Toroidal airfoil profiles hit max external widths of 29.5mm, tapering down to 27.5 mm so they slot safely home inside most modern bikes.
BLADE RUNNER
Our elliptically aero bladed spokes are drawn from strong and durable 18/8 stainless steel – long haul strength meets premium black oxidised finish. Sealant-proof nickel steel nipples may not look so fancy – but they’ll outlast the rest of your bike, and sorry to say, most likely even its rider.
THIN AIR
When you really think about them, bike wheels are mostly made out of thin air. Air is light, but not terribly stiff. So the less air your wheel has sitting in between its rim & its axle – ie the deeper the rim – the more your wheel gains in stiffness, strength, aerodynamic & mechanical performance, and the more effortless speed becomes. Oh, and the more fun you’ll have.
STOP N GO – FASTER, EASIER!
Free speed puts a great big smile on our faces. But stopping with power & precision should never be compromised:
- Reliable all-weather rim braking is always available with our dedicated Dark Matter carbon ceramic brake pads
- Centre-lock disc rotor mounts deliver the ultimate in stopping power
AXL ROSE
Our multi-axle forged aerospace grade hubs work in all types of bike: from traditional quick release road race bikes, fixed & single speed track bikes, to the latest gen thru-axle equipped road, off-road & adventure bikes.
TUBE / LESS
To tube or not to tube? That’s the question – and its entirely up to you. Either way, you’ll enjoy levels of comfort & grip you need to ride to believe, thanks to ultra low tyre pressure demands. Hello 60psi. Goodbye 120.
Shop Dog Says: Which Wheels Taste Best?
I'm a roadie, regularly sub 20 in my club 10 TT, hard as nails and I'll never, ever buy into this whole disc brake malarky
Go for any of our dedicated superlight road builds. You’ll find them listed in the “Rim Braking QR Axle” bit of our store.
You can’t ride ’em with disc brakes – but you won’t ever need to, ’cause rim brakes is all a hardened road racer needs, right?
But, just in case the world ever runs out of old school rim brakes, choosing any of our Disc & Rim Braking Multi-Axle wheels means no loss of speed without the need for a second pair
I'm a climber and mine's a skinny latte. Going up hills fast is what I live for. But the slightest cross winds give me the bleedin' heebee jeebies
Choose any of our 45s, you bleedin’ lightweight.
But actually, if you want to ride up even faster, keep up with the fatties on the way back down, then sail effortlessly through all the bits in between, profit from physics and ride the 58s.